Jersey War Tunnels has been Highly Commended within the Tourism Category of the Marketing Design Awards at a recent ceremony held at the Dorchester in London. It is the first Jersey attraction ever to be recognised in the national competition.
The Marketing Design Awards were launched in 2002 by Haymarket publications, which publish Marketing magazine. They are designed to isolate the effect of brand design on a client's business and then reward it.
The awards are judged by a prestigious panel which includes Chris North, Design Director of Fishburn Hedges; Craig Smith, the Editor of Marketing; Barrie Legg, design director, Conran design group; Neil Stone, Design Manager, British Airways and Jez Frampton, Chief Executive of Interbrand.
Jersey War Tunnels was put forward within the Tourism category by Designhouse, who were responsible for the company's re-branding, part of the investment of over £2 million in the complex during 2003. The judges recognised the success of the umbrella brand "Jersey War Tunnels" which was created as a focus for visitors to embrace a number of new site facets as well as a presenting a strong marketing signature. Following completion of the project, footfall figures along with gross sales grew drastically and continued throughout the year.
The attraction was narrowly beaten for the main award by Eurostar, which created a new destination guide to provide travellers with an insight into some of the cities it serves.
Paul Simmonds, General Manager of Jersey War Tunnels, commented:
"We are absolutely delighted to have been acknowledged by these awards. It is further proof that Jersey's tourism industry includes businesses which are meeting and indeed surpassing the standards of the premier museums and attractions in the UK and Europe."
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Issued by Steve Smith, Unlimited Exposure Public Relations, telephone: 00 44 (0)1534 734444
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